16 October 2016

Gearing up support for international women’s tennis

Text/Photo: Porsche Centre Singapore

PAP16_0653 PAP16_0669


Singapore. Porsche renewed and increased its commitment as the Official Automotive Partner of the 2016 BNP Paribas WTA Finals Singapore presented by SC Global for the second consecutive year with an impressive presentation of 40 Porsche event vehicles, following the success of the inaugural partnership last year.

This year, Porsche introduces the new Cayenne Platinum Edition in conjunction with the third installation of the WTA Finals in Singapore. This special edition Cayenne is an eye-catching display of power, speed, precision, and control – traits that a truly represent the essence of women’s tennis. The top eight women’s singles players and doubles teams coming to Singapore for the WTA Finals, along with games officials, will be chauffeured in either the Porsche Cayenne Platinum Edition or Porsche Macan – which combine to make up the fleet. The fleet of Porsches changed hands in an exclusive handover ceremony attended by Martin Limpert, Managing Director of Porsche Asia Pacific, Henrik Dreier, General Manager – Porsche Singapore, Francis Lee, Managing Director of Stuttgart Auto, Sarah Clements, Vice President – Tennis (Asia), Lagardère Sports and Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals.

“Beyond just motorsports, Porsche has a long history of supporting athletes and sporting events all across the globe, and Porsche’s second year of collaboration with the prestigious BNP Paribas WTA Finals Singapore presented by SC Global 2016 is testament to that. This strategic partnership brings forth the decision to be once again, the Official Automotive Partner of Singapore’s biggest tennis event of the year, bringing together 40 Porsches – a world first outside of the Stuttgart Open – to celebrate Porsche’s longstanding and unwavering commitment in supporting sporting events,” said Karsono Kwee, Executive Chairman of Eurokars Group.

“Porsche’s partnership with women’s tennis has been a longstanding one, and we look forward to creating more synergies as both entities hold the same ethos. We are delighted that the Porsche Cayenne Platinum Edition and Porsche Macan will be the official vehicles of the WTA Finals in Singapore this year, and are pleased to further a partnership that exemplifies the level of precision, quality and excellence that resonates with the WTA,” said Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals.

“It shows the strength of our relationships that Porsche is returning to partner the WTA Finals again. The event has bedded into the local scene very well, and sponsors like Porsche are a key reason for that. The support they offer the tournament and the activities they get behind are absolutely vital to the event’s success, and we are truly privileged to extend this partnership with Porsche and Stuttgart Auto,” said Adrian Staiti, Executive Vice President, Global Partnerships of Lagardère Sports, the event promoter.

“Porsche as an exclusive sports car company with its strong roots in motorsports is committed to sporting excellence, and stands by its focus on precision, performance and excellence as a brand, a message that is clearly aligned with that of Women’s Tennis Association. Porsche places a strong interest in women’s tennis in line with our growing female customer group and close association to tennis as one of our customers’ preferred sports and hobbies. The fact that our brand ambassador Angelique Kerber is ranked as the World Number 1 makes us very happy and proud. Particularly impressive was that Kerber excelled with not only her fantastic game performance but also her fighting spirit and charm, being a role model for young athletes. Porsche extends its support towards Kerber and is excited to witness her astounding performance when she arrives in Singapore, and we are honoured to be part of the WTA Finals,” said Martin Limpert, Managing Director of Porsche Asia Pacific.

Porsche has been a long-time dedicated supporter of women’s tennis since 1978, when the brand first titled the Porsche Tennis Grand Prix, Europe’s oldest women’s indoor tournament. With its continuous support towards international tennis stars like Porsche’s Global Brand Ambassador Angelique Kerber, and as the Official Automotive Partner of the WTA Finals here in Singapore, Porsche is steadfast in delivering on its commitment to bringing women’s professional tennis to greater heights both locally and globally.