NEW SIGNATURE TOUCH FOR BENTLEY PHONE LAUNCHED
20 January 2016
(Crewe, 11th January 2016) The new Signature Touch for Bentley smartphone signals a new step in design and technology for the two brands’ long-term partnership. The powerful, modern smartphone is the latest collaboration in communications technology, building on the success of Signature for Bentley.
Featuring two-tone Beluga and Hotspur Bentley leather, with Hotspur stitching, the phone also features knurled side keys, a unique pillow rail and sound bar and a 3D Bentley logo. A unique Bentley app delivers exclusive content to customers, bringing the world of Bentley alive through tailored events, VIP access and special features designed to integrate the Signature Touch with the range of Bentley models.
Based on Vertu’s latest, high-performance smartphone, Signature Touch for Bentley balances high-performance technology, dedicated services and peerless build quality and materials and boasts Vertu’s most vibrant display ever.
This clarity of image is complemented by the extraordinary sound experience featuring Dolby® Digital Plus virtual surround sound. It is Vertu’s highest ever technical performance smartphone. Android 5.1 Lollipop promises improved speed and clarity and Vertu’s full portfolio of services, which comprise Dedicated Concierge as well as Vertu LIFE and Vertu CERTAINTY packages ensure a seamless user experience. The phone also features the new Lost Phone service, which allows owners to remotely lock and wipe the phone if lost or stolen.
Kevin Rose, Bentley Board Member for Sales and Marketing, commented: “The partnership between Vertu and Bentley is a superb example of two global brands working together to make extraordinary products that complement the lifestyle and aspirations of discerning and sophisticated customers. The Vertu for Bentley phones are designed and hand-made in England, personifying style, elegance and the modern perception of bespoke, underpinned by world-class technology and luxury performance.”
Gordon Watson, Vertu VP Sales and Marketing, said: “The Vertu for Bentley products have been a phenomenal success. This is a partnership that has really sparked the imagination of luxury consumers and the models released so far have proved very desirable among our existing global customer base. However, nearly 40 per cent have been purchased by customers new to the Vertu brand.
“We are confident that the new Signature Touch for Bentley smartphone, with its unique design, powerful technology and exclusive content and services, will do equally as well.”
Following on from the success of the previous Vertu Signature S for Bentley, Vertu’s Made to Order option has also been made available on this new model. This allows each Signature Touch for Bentley to be personalised with the choice of eight leather colours and 16 stitching options.
This is the third phone of a five-year partnership: the first was a Vertu for Bentley Signature Touch smartphone launched in October 2014, followed by a Vertu Signature for Bentley ‘voice-centric’ mobile launched in September 2105.