04 August 2017

Highly individualised Macan showcased in Porsche Asia Pacific’s “Life Intensified” Campaign

Text/Photos: Porsche Centre Singapore

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Singapore. The Macan is the sports car of the compact SUV segment since its world premiere in 2013. A Porsche through and through, the Macan has been setting benchmarks in terms of driving dynamics and enjoyment – both on paved streets and off-road terrain. Now, with the recently rebranded Porsche Exclusive Manufaktur, Porsche Asia Pacific is celebrating the near-infinite customisation options of the Porsche Macan – its model with the most youthful appeal – through the new “Life Intensified” campaign featuring four unique colours: Lava Orange, Rivera Blue, Viper Green and Ultra Violet.

With award-winning photographer Florian W. Mueller, Porsche sought to find an appropriate setting that embodies the motto of this Macan campaign, “Life Intensified”. Taipei, as a vibrant city with an electrifying soul, proved itself as the ideal location where Florian produced his edgy and striking images of the Macans. Florian W. Mueller said: “The ‘Life Intensified’ idea is encapsulated so very perfectly by the Macan, especially in these very unique colours. Just looking at the car makes you feel alive, and for me, this directed my photoshoot for the campaign. Taipei is also the perfect place to juxtapose this spirit, and I truly feel the photos reflect the individual character of the car, enabled through its near endless customisation options.” As part of the “Life Intensified” Campaign, Porsche has launched an Instagram contest where three lucky individuals will win a fully sponsored Photography Masterclass curated by Florian in Penang, Malaysia. To enter the contest, members of the public would simply need to take and post a photo or video that embodies their interpretation of “Life Intensified”. The photo or video must then be uploaded to Instagram with the hashtag #LifeIntensified. Winners will be announced on 17 September. Porsche Exclusive Manufaktur

The Porsche Exclusive Manufaktur’s philosophy of realising customer wishes goes back a long way in our company history. Ferry Porsche was not content with the status quo of sports cars so he decided to build his own one, fully customised by his idea of the perfect car. With this in mind, Porsche Exclusive was formed in 1986 and for more than 30 years, Porsche customers have been able to enjoy extensively customised individual cars. The personalisation process introduces every customer to the visual and technical enhancements that can be made in the interior and exterior of every Porsche, so that the end product represents the customer’s unique personal taste.

In 2017 the sports car manufacturer began a new chapter: Porsche Exclusive was re-branded across the globe with the new “Porsche Exclusive Manufaktur” brand. The in-house workshop specialises in bespoke Porsche modifications. The range of services available also includes advising customers, developing special equipment options for each model range and producing limited production runs. In 2016, Porsche Exclusive Manufaktur produced approximately 15,000 customised vehicles that were delivered to cherished customers.